Public
Relations
Curating Your Corporate Authority
\\\ OUR STRATEGY
Strategic Sentiment & Stakeholder Audit
We begin by analyzing the current conversation surrounding your brand and industry. Before a single press release is drafted, we identify your "Communication North Star"—understanding your business goals, target stakeholders, and the competitive media landscape to ensure your message lands with precision.
Narrative Engineering
Our communications team translates strategy into high-impact storytelling. We craft tailored angles for diverse platforms—from traditional business journals and news outlets to digital thought-leadership spaces. We focus on building authentic authority, ensuring your brand’s voice is not just heard, but respected by the audiences that matter most.
Crisis Resilience
Public perception is fluid, so we prepare for every scenario. We pressure-test our messaging against potential market shifts and public inquiries to ensure your narrative remains resilient and credible. Whether it is a high-stakes product launch or an executive interview, we ensure your message holds its integrity under scrutiny.
The Communication Playbook
Finally, we deliver a comprehensive Media & PR Framework. This is your strategic "rulebook" for internal and external communications, containing approved messaging, media contact protocols, and engagement specs. It ensures your corporate story remains consistent and professional, no matter who is handling your public interface.
The Blueprint of Recognition
Explore our portfolio of corporate identities and brand refreshes. From minimalist logo architecture to comprehensive style guides, see how we build the visual DNA that allows businesses to scale confidently across international markets.
Featured Projects
Explore our case studies to learn the processes and strategies that drive our creative, culture, and ultimately, our clients’ success.
Pizza Hut is an American multinational pizza restaurant chain and international franchise founded by Dan and Frank Carney.
Skyline University College is one of the top universities in Sharjah, United Arab Emirates. It is ranked #N/A in Arab Region Rankings 2016.
Mövenpick Ice Cream is a brand of ice cream of Swiss origin produced initially by Nestlé.
Greenwich Registrars & Data Solutions Ltd manages share registration, maintaining accurate shareholder records.
StrEat Café is an amalgamation of food and beverages from various parts of the world, served in a charming and relaxed ambience.
Francophone Africa Business Summit is home to over 300 million French speakers the largest French‑speaking population globally.
Control Your Narrative
FAQs
What exactly does Public Relations (PR) do for my brand?
While advertising is “paid” media, PR is “earned” media. We help you build credibility and trust by getting your brand featured in reputable news outlets, industry journals, and influential digital platforms. It’s about shaping how the world perceives your brand soul.
How do you handle "Crisis Management"?
In the digital age, a reputation can be damaged in minutes. We provide a Rapid Response framework that includes sentiment monitoring, drafting official statements, and direct liaison with media houses to control the narrative. Our goal is to mitigate damage and restore stakeholder confidence as quickly as possible.
Do you only work with traditional newspapers?
No. While we maintain strong relationships with major Nigerian and international print outlets, our focus is Digital PR. This includes placements on high-traffic news sites, appearances on industry podcasts, and collaborations with digital “thought leaders” to ensure your message reaches a modern, mobile-first audience.
Can you guarantee a feature in a specific publication?
While no ethical PR agency can “guarantee” editorial placement (since journalists have final say), we have a high success rate due to our Narrative Engineering. We don’t just send press releases; we pitch unique, data-driven stories that journalists actually want to cover.
What is the difference between a Press Release and a Thought Leadership piece?
A Press Release is an announcement of a specific event (a product launch or a new partnership). A Thought Leadership piece is an op-ed or article written by your leadership team on industry trends. We specialize in both, positioning your executives as the “go-to” experts in your field.
How do you measure the success of a PR campaign?
We move beyond “clippings.” We track:
Share of Voice: How much of the conversation you own compared to competitors.
Sentiment Analysis: Whether the coverage is positive, neutral, or negative.
Earned Media Value: The equivalent cost of the coverage if it had been paid advertising.
Domain Authority: How digital placements are boosting your website’s SEO.
Do you handle PR for events?
Yes. In coordination with our End-to-End Event Solutions, we manage the “Media Wing” of your events. This includes inviting press, managing the red carpet or media wall, and ensuring post-event coverage is widespread and accurate.
Can you help with "Personal Branding" for CEOs?
Absolutely. We manage the public profiles of CEOs and Founders to build authority and trust. This includes managing LinkedIn presence, securing speaking engagements at major conferences, and coordinating interviews that highlight your professional expertise.
How long does it take to see the results of a PR strategy?
PR is a marathon, not a sprint. While a major announcement can get immediate traction, building a robust, “bulletproof” reputation typically takes 3 to 6 months of consistent storytelling and media engagement.
What is the first step in working with Digitalbox for PR?
We start with a Reputation Audit. We look at what is currently being said about you online and in the media. From there, we identify the “narrative gaps” and build a 6-month roadmap to position your brand exactly where it needs to be.